Tara Lynn Price

Designer / Owner @ T.L. Price Freelance
Victoria    Jun 2009 – Ongoing

Offering a wide range of design services for a large client list. Services include: 
• Advertising design including banner, profile and print ads
• Branding design and logo creation
• Chart, form, infographic, icon and vector work
• Page and book design
• Publishing re-design consultation
• User experience (UX), user interface (UI), digital product and web design
Clients are mostly individuals and small companies. A detailed list is located here

UX Designer (Consultant on Contract)  @ Tournamatic  
Victoria    Nov 2018 – Ongoing
Currently in the early stages of redesigning on-boarding for tournament organizers, teams and players, working on mockups and prototyping, preforming user acceptance testing. 

Book Designer @ Tellwell Talent
Victoria    Feb 2017 – Aug 2018
• Handled an extensive portfolio of book design projects, upwards of 50 at any given time, all at various stages of development.
Approximately 140-160 completed titles per year. 
• Helped develop a best practices process for on-boarding and training of in-house and contract designers.
• Liaised with the contract team offering resources and knowledge; as well as occasionally jumped in to troubleshoot problems. 
• Updated file management practices and naming conventions. 
• Developed and maintained templates for entire design department.
• Frequently communicated with the other departments (project managers, marketing, sales and development) to offer design resources, promotional materials and product information.
• Offered feedback on Tellwell’s author platform throughout development.

Computer Operator @ Cat Tail Publishing
Sylvan Lake AB    Jun 2004 – Jun 2009
Performed graphic designer services, including print and publishing, ad work, branding and logo creation, and even a little web design.

Bachelor of Arts in English 
York University, Toronto     Sep 2000 – Apr 2004
During my time at university, I worked as publishing manager for the largest student newspaper. 

Courses and Awards
Interaction Design Foundation || Human-Computer Interaction - HCI ||
User Research – Methods and Best Practices
LinkedIn Learning Courses || Advance Your Skills in UX Design || Become a User Experience Designer || Design Photoshop for UX Design || Developing a Design System with Adobe XD || Framer for UX Design || Illustrator for UX Design || InDesign for UX Design || InVision for UX || Hands-On Mobile Prototyping for UX Designers || Interaction Design for the Web || Photoshop for Web Design || Sketch for UX Design || UX Design: 7 Implementation Planning || UX Foundations: Interaction Design || UX Research Methods: Interviewing || UX Research for Agile Teams.
Lynda.com Courses || UXPin: Design Sprints and Reviews || WordPress 5 Essential Training || UX Foundations: Information Architecture || UX Foundations: Content Strategy
Annual Design Awards || Best Book Cover Design 2010

Technical Skills:
• Brand Development and Implementation
• Color Theory
• Content Strategy
• Font and Image Selection
• Information Architecture
• Initial Sketch, Wire Frame, Mockup & Interactive Prototype
• Long Document Formatting
• Photo Manipulation & Editing
• Style Sheets and Master Pages
• Templates, Grids & Hierarchy
• Typography & Typesetting
• User Flows
• UX / UI Design
• Vector, Icon and Infographic Work
• Web Design (Basic HTML/CSS)

Softer Skills:
• Adaptable with new Tech / Systems
• Analytical & Critical Thinking
• Creative Thinking
• Decisiveness
• Detail Oriented
• Empathy
• Interviews and Research
• Joy of Learning
• Eye for Aesthetics
• People Oriented
• Problem Solving
• Writing & Communication

• InDesign
• Illustrator
• Photoshop
• Acrobat  Pro
• Adobe XD
• Dreamweaver
• Sketch
• Axure
• InVision
• UXpin

• Adobe XD (Slack)
• Interaction Design Foundation (Member)
• NYC Design (Medium Writer)
• ProductTank Victoria (Meetup Group)
• UX Collective (Medium Writer)
• UX Design Community (Slack Admin)
• UX Victoria (Meetup Group)
• YYJ Tech and YYJ Ladies Tech (Slack)